Information about Puma and Nike:

Nike Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland Metropolitan Area and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses.


Puma was originally founded in 1924 as Gebrüder Dassler Schuhfabrik by Rudolf Dassler along with his younger brother Adolf Dassler in Germany. In 1948 the company split apart with Adolf (Adi) forming Adidas and Rudolf forming Puma. Nowadays, Puma is one of the leading shoes brands in the world with their extensive SportLifeStyle apparel, and is well known for their football boots (soccer cleats here in the USA!). They are recognized by their distinctive Puma Formstripe on the sides of many of their shoes, along with the leaping cat logo.

 

Sales Per Year:

 

Puma-

Consolidated sales decline by 4.0% currency adjusted to € 692 million

Strong sales growth in the UK, India and Russia

Southern Europe and the Far East remain challenging

Ongoing Transformation and Cost Reduction Program implementation leads to lower operating expenses

EPS retreats from € 1.78 to € 1.17

Consolidated sales decrease by 3.1% currency adjusted to € 1.47 billion

Gross profit margin equal to 47.7%

EPS amounts to € 4.54

Nike-

It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses.
Nike vs Puma:

 

En mi opinion pienso que las 2 mnarcas son muy reconocidas y exitosas en Mercado pero tambien reconosco que Nike le pasa en los ingresos anuales por la cual se puede clasificar com una marca de maejor claidad y product que en opinion las 2 son iguales de buenas.